Discord-native CRM, automation, and AI operations

Run the Discord community
behind the brand

Midnight CRM gives community teams one operating system for CRM, automation, analytics, UGC, and AI-guided ops. Razer already runs on it in production, with the workflow builder, member CRM, gamification, and operator tooling in one surface.

Live account
Razer
Production tenant using Midnight CRM for Discord operations.
Core stack
CRM + Automation + AI
Members, workflows, UGC, gamification, slash commands, and analytics in one system.
Operator value
Less manual Discord work
Fewer spreadsheets, fewer ad-hoc bot commands, and faster campaign execution.
See features
Live with RazerMember syncAI copilotsWorkflow builderUGC reviewGamificationSlash commands
Razer
Workflows

Workflows

Automate actions based on Discord events

New workflow
Welcome newcomers
Member joined
Builder state
Visual flow editor ready
Trigger, conditions, actions
AI Workflow Suggestions
Generate automation ideas for your guild
NameTriggerEnabledFlow
Flow Editor
Event RSVP reminder
Visual flow
Trigger
Condition
Action
The real page combines AI suggestions, a create form, workflow table management, and a dedicated flow editor route. This preview keeps those same layers instead of reducing workflows to a generic diagram.
Razer Production Tenant

Razer runs Midnight CRM in production

Razer uses Midnight CRM to run Discord member operations, workflow automation, AI-assisted community tooling, gamification, and slash-command flows from one system.

What's live
Discord ops stack
CRM, automation, AI, engagement, and command flows running in one product.
Why it matters
Less tool sprawl
Operators can manage structure, campaigns, and engagement loops from the same system.
Members + roles syncWorkflow automationAI ops toolingGamificationSlash-command flows
Member operations in one place
Razer can work from synced members, roles, and engagement context inside Midnight CRM instead of stitching together manual Discord checks.
Operational changes move faster
Channel planning, workflow drafts, and AI-guided suggestions give operators a reviewable path to action instead of ad-hoc trial and error.
Engagement systems are connected
Gamification, workflows, slash-command flows, and analytics now sit in the same operating layer instead of living in separate tools.
Expanded platform scope

Midnight CRM now covers the full community operating stack

The platform has grown from core CRM into a complete operations layer for Discord teams. Explore capabilities by domain, then drill into each feature area.

CRM and Segments

Live member records, targeting cohorts, and role-aware operations.

MembersSegmentsRoles

Automation Engine

Visual workflows triggered by real guild activity.

Workflow BuilderEventsSlash Commands

Content Operations

Plan campaigns, review UGC, and ship consistent publishing cadences.

SchedulerUGCPolls

AI and Insights

Analytics plus AI copilots that return actions your team can apply.

AnalyticsKeywordsAI Ops
Get startedExplore all features
Workflow Builder

Build automations visually, then put them straight to work in Discord

Design onboarding, retention, UGC, event, and engagement flows from one builder. Operators can map triggers, branching logic, and actions without dropping into bot code or external automation tools.

Welcome newcomers
Workflow builder
Build onboarding, retention, UGC, and event automations from the same flow system used across Midnight CRM.
The full visual builder is available on larger screens where node editing, branching, and properties are easier to work with.
Role routing
DM sequences
Event follow-up
UGC workflows
AI Ops Layer

AI copilots that change how your team operates the server

Midnight CRM does not bolt a chatbot onto Discord. It gives operators streaming, guild-aware assistants that can propose structural changes, draft automations, surface insights, and hand back actions your team can apply immediately.

Streaming reasoning before structured output
One-click apply for channels, workflows, segments, and gamification
Guild-aware prompts grounded in synced Discord data
Built for operators, not demo-chat gimmicks
Operator OutcomesLive in production
6+
AI surfaces across ops, CRM, channels, and engagement
1
review flow for applying suggestions into the real guild
0
copy-paste prompts needed from your ops team
01Structure

Channel Architect

Restructure cluttered servers, merge dead channels, and propose cleaner routing before you touch Discord permissions.

Thinking
Reviews live guild context
Streams reasoning to the operator
Returns structured actions ready to apply
02Automation

Workflow Builder

Draft automations from joins, messages, polls, events, and achievements with flows your team can review before applying.

Thinking
Reviews live guild context
Streams reasoning to the operator
Returns structured actions ready to apply
03Retention

Re-engagement Advisor

Turn dormant cohorts into targeted follow-up plans using inactivity windows, role mix, and guild-specific signals.

Thinking
Reviews live guild context
Streams reasoning to the operator
Returns structured actions ready to apply
04Engagement

Gamification Generator

Create themed level curves, reward roles, and achievement ladders that fit the community instead of generic XP spam.

Thinking
Reviews live guild context
Streams reasoning to the operator
Returns structured actions ready to apply
Configured for different community models

Built for brand servers, creator hubs, and event-driven communities

Midnight CRM is the same core platform underneath, but the operating layer can be tuned to the way each guild actually runs. Brand communities can prioritize member ops, UGC review, and segmentation; creator memberships can lean on scheduling, retention, and gamification; event-driven servers can center workflows, reminders, and coordination.

Brand-safe community opsContent-led retentionAutomation-first coordination
BR

Brand Community

Brand-safe community ops

High-volume member sync, UGC review, moderation visibility, and campaign segmentation for branded Discord operations.

Operational pulseLive
Theme
GlowGrid
MembersUGCSegmentsAnalytics
CR

Creator Membership Hub

Content-led retention

Recurring content, event reminders, milestone rewards, and automated campaigns for creator-led membership communities.

Operational pulseLive
Theme
Glow
SchedulerGamificationWorkflowsSlash Commands
EV

Event-Driven Server

Automation-first coordination

Workflow-driven reminders, RSVP automation, post-event follow-up, and engagement tracking for communities built around moments.

Operational pulseLive
Theme
EventsKeywordsSegmentsAI Ops